500+ LinkedIn connections can seem like a lofty goal. You have a business to run, and probably don’t have much time to dedicate to the platform. However, carving out the time to grow your LinkedIn network can prove invaluable as it will provide social proof to yourself or organisation and presents the opportunity to connect with new clients. So how can you get to 500+? Here are some ideas to get started.
If you’re struggling to grow your LinkedIn network, you may not be spending enough time on the platform. If you want to become a power player, you need to use the social network often. So dedicate 15-30 minutes a day to network on LinkedIn, and make it a goal to reach 500+ connections.
Utilising LinkedIn groups presents an opportunity to meet other professionals (and eventually add them as connections) as well as learn and share valuable advice. The point is not to just join a group, but actively participate in them. This requires a degree of focus and smart selection.
How many groups should you join? Aim for around ten. This will ensure you have time to participate in each group and connect with its members. As for the groups you join, you’ll obviously want to join those in your industry, but you should also diversify. So choose five within your industry and five that relate to your other interests or provide you an opportunity to learn from its group members. Some suggestions to consider are an alumni group for your university, groups that represent causes/charities you care about, and groups that relate to a new skill you’re hoping to learn. Obviously, all the groups you join need to be active. If members only post in a group once a week, this is a red flag to avoid joining.
Once you’ve joined, you should spend some time each day contributing in at least five of your ten groups. You can ask questions, provide advice, or share valuable articles or original content you’ve created. Once you’ve developed a rapport with group members, you’ll have an easy, non-awkward way to connect with them. Remember, only join in groups in which you have the time to be active.
The less you know a person, the less likely they are to connect with you if you send a generic connection request. You know the one: “I'd like to add you to my professional network on LinkedIn.”
Many people will simply ignore requests like this. This is why it’s important to include a quick note that either refreshes that person’s memory of you, mentions a common interest or connection you might share, or simply introduces yourself and your reason for connecting. The more personal your note the better.
Just like Google, Bing and the other search engines, keywords help you get found on LinkedIn. Also, your Linkedin profile is often listed in web search results. Treat your profile just like your main message or "sales letter" on your website. Plant these keywords in your professional headline, profile summary, and skill endorsement section. How do you know what keywords to use? Think about what you want yourself or your business to be endorsed for. What skills or services do you have to offer your clients? For example, if your business specialises in web solutions, some keywords you may think about using would include SEO or “web content”. As for your skills, be careful not to choose keywords that are too narrow. For example if your business is in the financial services and tax preparation industry, don’t use the names of niche tax solutions you specialise in like “estate taxes” or “small business taxes” as your endorsed skills. Instead, choose more general words like “tax preparation”. By doing this, your connections will be more likely to endorse you as it’s a broader category. If you have specific product offerings, list them as different "jobs" in your listing of Experiences.
By following these tips and spending at least 15 minutes a day on LinkedIn, you’re sure to see the number of connections you have grow. And the more connections you make, the less work you’ll have to do to grow your network as more and more people will send you connection requests instead. This will provide more business opportunities and chances for you to meet new clients. If you’d like more ideas how to improve your social media efforts, feel free to email or give us a call at 1300-SENSIBLE (736-742).